Over the years, Gatorade has become a staple of refreshment, sportsmanship, and victory. The Gatorade logo is one of the most instantly recognizable logos in the world. Currently manufactured and distributed by PepsiCo in more than eighty countries, the sports drink is one of the most famous beverages in the world.
Developed at the University of Florida in 1967, the sports drink has had a long and complex history. It has changed owners twice since it was first created by Stokely-Van Camp, going to the Quaker Oats Company in 1987 and then to PepsiCo in 2000. It accounts for more than 75% of the sports drink market share in the United States, and it is PepsiCo’s 4th largest worldwide brand.
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